For advertisers

A premium physical channel, measured like a platform.

CPL measured under €5, 78% engagement rate, 0 saturation. From brief to reporting in under 6 weeks.

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Oshibori Media branded oshibori sachet with a QR code, a rolled towel and orange blossom on a beige background

Why Oshibori Media

The channel that combines premium attention and rigorous measurement.

When digital saturates and print fades, Oshibori Media places your brand in a moment of exception: a high-end advertising object, measured like a platform.

Why 01

90 seconds of exclusive attention

“An exposure neither digital nor print offers.”

The oshibori is handled for 90 seconds on average by the end customer, in a suspended moment of pleasure. No scroll, no skip ad, no ad fatigue. A rare window where your brand gets 100% of the recipient's focus.

Why 02

A CPL under €5, measured in real time

“Four times cheaper than the French B2C average.”

Unique QR code, UTM dedicated by venue and by day, live dashboard, double-validated opt-in. You track scan, conversion and cohort like a digital platform, with a cost per lead that neither LinkedIn, Google nor Meta come close to.

Why 03

Targeting by context, not by cookie

“A high-income audience your competitors can no longer reach.”

Fine-dining restaurant, airport lounge, beach club, premium B2B trade show: you activate your brand in the precise context where it makes sense. Made in France, French hosting, sovereign data, post-cookie by design.

The customer's pause becomes a measurable acquisition channel: experiential, phygital marketing that takes nothing away from the experience.

The network

A premium physical audience

Distributed by venue category, targetable by profile and by moment.

RestaurantsFine dining, bistro, hotel. Local, business and international clientele.Trade shows & pro eventsB2B trade shows, conferences, launches. Qualified audience, targeting by sector.Spas & wellness4-5 star hotels, independent institutes. High-income clientele in a moment of relaxation.Beaches & clubsCôte d'Azur beach clubs, rooftops, private clubs. Premium seasonal clientele.GymsPremium padel clubs, golf clubs, high-end gyms. Regular qualified audience.Premium e-commerceIncluded in the packaging of high-end DTC brands. Post-purchase audience.

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Use cases

In which context to use Oshibori Media?

Four typical contexts to activate the channel depending on your objective. The blocks are combinable.

Performance

Volume acquisition

Drive the volume of qualified leads at the lowest CPL.

2,000 oshiboris distributed
3 high-traffic venues (advertiser selection)
Volume-optimized capture mechanics
Live dashboard + CSV export

Brand lift

Brand memorability

Work on brand recall at a targeted moment.

1,200 carefully designed oshiboris
2 signature venues
Curated premium mechanics
Post-event recall study

Launch

Signature event

Combine performance and brand lift on a specific event.

1,500 co-created oshiboris
Unique client event
Signature mechanics + capture
Reporting + strategic debrief

Always-on

Recurring presence

Permanent, recurring presence, anchored in the routine.

800 oshiboris/month in cycle
2-4 recurring venues
Monthly steering
6-month minimum commitment

Measurement & attribution

Track every scan, every opt-in, every conversion

A live dashboard shared with your teams. Three families of signals to steer, attribute and report, from the very first oshibori distributed.

Metrics measured

Oshiboris distributed by venue and by day
Scan rate, sessions opened
Leads captured, double-validated opt-ins
CPL in real time
Conversion rate by segment

Tracking & attribution

UTMs dedicated by campaign and by venue
Real-time campaign dashboard
CSV export at any time
GDPR double opt-in compliance
API available on request

Deliverables & reporting

Automated weekly report
Live dashboard shared with the team
Structured final export
Strategic post-campaign debrief
Recommendations for the next one

CepinoDegust campaign dashboard: overview with scan, lead, engagement and median-time indicators, mobile and acquisition flow

Example campaign dashboard, Cepino pilot data

Case studies

Cepino case, B2B wine trade show · April 2026

First pilot in real conditions. Here is what happened.

Cepino, a visitor scanning the oshibori QR code at the B2B wine trade show

Brief

Test a new B2B acquisition channel at a premium wine trade show, with precise performance measurement and qualitative observation of visitor behavior.

Setup

100 Cepino-branded oshiboris, distributed on the booth over 2 days. “Wheel of fortune” mechanics with a guaranteed prize. Full tracking: unique QR, opt-in pixel, session logs.

Audience

B2B buyers and distributors in the wine sector: restaurateurs, wine merchants, sales agents. A qualified, engaged high-income profile.

Results

78%

Scan rate

28%

Conversion

<5€

Observed CPL

Beyond the leads

Visitors kept their oshibori throughout the show, using it between meetings. The packaging was photographed and shared on LinkedIn. Brand recall lasting beyond the event, very positive qualitative observation.

Learnings

The moment of use significantly extends brand attention.
Gamified mechanics turn opt-in collection from friction into pleasure.
A premium B2B venue naturally qualifies the audience without explicit targeting.

Your questions

Frequently asked questions

The answers to the questions advertisers and agencies ask.

How exactly does attribution work?

Each oshibori carries a unique QR code linked to a UTM dedicated to the campaign, the venue and the date. Every scan is tracked through to opt-in, then re-tracked downstream if you share the conversion event with us.

How do you measure brand impact beyond CPL?

On the Brand Lift and Launch packs, we offer a pre/post-event study (aided awareness, consideration, intent) on an exposed vs. non-exposed panel. Available as an option on the other formats.

What creative formats are possible on the oshibori?

Printing on packaging and oshibori, choice of colors and finishes, specific scents on request, dedicated packaging (Launch pack). The QR can be styled in the brand's colors while staying scannable.

How do I fit Oshibori Media into an existing media mix?

Oshibori Media positions itself as a very low-CPL qualified-capture channel, complementary to saturated digital channels. We provide a comparison grid and a consistency debrief with your existing mix.

What level of creative co-creation is possible?

From a simple printed logo to artistic collaboration with an illustrator or perfumer (Launch pack / Signature level). Our in-house studio supports the creative brief if you do not have a dedicated agency.

What about GDPR compliance?

Standard double opt-in, clear legal notice on the packaging and the post-scan landing, hosting in France, processing register available to your DPO. Configurable retention.

Is there category exclusivity on a given venue?

Yes, category exclusivity for the campaign's duration, contractually guaranteed. Always-on packs benefit from extended exclusivity over the geographic area.

What minimum volumes to launch a campaign?

800 oshiboris for the Always-on format (monthly cycle), 1,200 for Brand Lift, 1,500 for Launch, 2,000 for Performance. Smaller volumes are possible on certain pilot events.

Who owns the captured data?

Leads are passed in full to the advertiser. Oshibori Media remains data processor, never owner of the opt-ins. No third-party use, no pooling.

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