A premium physical channel, measured like a platform.
CPL measured under €5, 78% engagement rate, 0 saturation. From brief to reporting in under 6 weeks.
Reply within 24h · No commitment

The channel that combines premium attention and rigorous measurement.
When digital saturates and print fades, Oshibori Media places your brand in a moment of exception: a high-end advertising object, measured like a platform.
90 seconds of exclusive attention
The oshibori is handled for 90 seconds on average by the end customer, in a suspended moment of pleasure. No scroll, no skip ad, no ad fatigue. A rare window where your brand gets 100% of the recipient's focus.
A CPL under €5, measured in real time
Unique QR code, UTM dedicated by venue and by day, live dashboard, double-validated opt-in. You track scan, conversion and cohort like a digital platform, with a cost per lead that neither LinkedIn, Google nor Meta come close to.
Targeting by context, not by cookie
Fine-dining restaurant, airport lounge, beach club, premium B2B trade show: you activate your brand in the precise context where it makes sense. Made in France, post-cookie by design.
The customer's pause becomes a measurable acquisition channel: experiential, phygital marketing that takes nothing away from the experience.
A premium physical audience
Distributed by venue category, targetable by profile and by moment.
In which context to use Oshibori Media?
Four typical contexts to activate the channel depending on your objective. The blocks are combinable.
Volume acquisition
Drive the volume of qualified leads at the lowest CPL.
- 2,000 oshiboris distributed
- 3 high-traffic venues (advertiser selection)
- Volume-optimized capture mechanics
- Live dashboard + CSV export
Brand memorability
Work on brand recall at a targeted moment.
- 1,200 carefully designed oshiboris
- 2 signature venues
- Curated premium mechanics
- Post-event recall study
Signature event
Combine performance and brand lift on a specific event.
- 1,500 co-created oshiboris
- Unique client event
- Signature mechanics + capture
- Reporting + strategic debrief
Recurring presence
Permanent, recurring presence, anchored in the routine.
- 800 oshiboris/month in cycle
- 2-4 recurring venues
- Monthly steering
- 6-month minimum commitment
Track every scan, every opt-in, every conversion
A live dashboard shared with your teams. Three families of signals to steer, attribute and report, from the very first oshibori distributed.
Metrics measured
- Oshiboris distributed by venue and by day
- Scan rate, sessions opened
- Leads captured, double-validated opt-ins
- CPL in real time
- Conversion rate by segment
Tracking & attribution
- UTMs dedicated by campaign and by venue
- Real-time campaign dashboard
- CSV export at any time
- GDPR double opt-in compliance
- API available on request
Deliverables & reporting
- Automated weekly report
- Live dashboard shared with the team
- Structured final export
- Strategic post-campaign debrief
- Recommendations for the next one

Cepino case, B2B wine trade show · April 2026
First pilot in real conditions. Here is what happened.

Brief
Test a new B2B acquisition channel at a premium wine trade show, with precise performance measurement and qualitative observation of visitor behavior.
Setup
100 Cepino-branded oshiboris, distributed on the booth over 2 days. “Wheel of fortune” mechanics with a guaranteed prize. Full tracking: unique QR, opt-in pixel, session logs.
Audience
B2B buyers and distributors in the wine sector: restaurateurs, wine merchants, sales agents. A qualified, engaged high-income profile.
Results
Beyond the leads
Visitors kept their oshibori throughout the show, using it between meetings. The packaging was photographed and shared on LinkedIn. Brand recall lasting beyond the event, very positive qualitative observation.
Learnings
- The moment of use significantly extends brand attention.
- Gamified mechanics turn opt-in collection from friction into pleasure.
- A premium B2B venue naturally qualifies the audience without explicit targeting.
Frequently asked questions
The answers to the questions advertisers and agencies ask.
Ready to scope your brief?
Start a brief