For brands that activate

Your brand, in the hand of your customers.

A proprietary phygital activation. Design, distribution, capture, data, entirely your own.

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A visitor scanning the QR code of a branded oshibori at a B2B trade show
Three moments

Three moments where your brand is felt in the hand

Three contexts where the oshibori, a premium gift for your events, turns a moment into a qualified lead.

Brand launch, an oshibori presented on an exhibition displayLaunch & opening

The launch they keep

Brand pop-up, opening, ephemeral exhibition. The oshibori becomes the object of the moment, the one guests keep, photograph and share long after the event.

Proven recall weeks after the event
Client evening at a bar, a branded oshibori on a marble tableClient evening

The evening that lingers

Private cocktail, after-work, partner dinner. Each guest leaves with your brand in hand, and a qualified lead lands straight in your CRM.

A conversation that turns into a business opportunity
Premium flight, a branded oshibori on a leather armrest, Financial Times and a glass of waterFirst class

The captive moment

Business-class flight, VIP lounge, first-class train. A captive audience, a moment of pause, rare attention. The perfect context for your brand to be read rather than skipped.

A premium channel to an audience you cannot reach elsewhere

Illustrative cases. Every project is scoped case by case with your team.

Full service

A full service, end to end

You give the brief. We handle everything else.

01

Strategy & scoping

Brief, objectives, scope, KPIs.

02

Oshibori & packaging design

Dedicated creative, materials, finishes.

03

Capture mechanics

Selected and tailored to the brand.

04

Production

French manufacturing, quality control.

05

On-site distribution

Event logistics, staff training if needed.

06

Capture & data

Live dashboard, CRM export, strategic debrief.

Case studies

Cepino case, B2B wine trade show · April 2026

First pilot in real conditions.

Cepino, a visitor scanning the oshibori QR code at the B2B wine trade show

Context

A B2B wine trade show in Paris, two days, 1,200 qualified visitors. A distributor brand looking to stand out in a world saturated with traditional booths.

Brief

Test a differentiating, measurable acquisition channel with an experiential dimension to cut through show fatigue.

Chosen mechanics

Wheel of fortune with guaranteed prizes (tasting glass, pouch, premium gifts).

Production

100 branded oshiboris, craft cotton packaging, white tea scent. Brief-to-delivery time: 18 days.

Results

78%
Scan rate
28%
Conversion
<5
Observed CPL

Learnings

  • The moment of use significantly extends brand attention.
  • Gamification turns opt-in collection from friction into pleasure.
  • A premium B2B venue naturally qualifies the audience without explicit targeting.
Your data

Your data, your property

Capture is designed to respect your GDPR constraints and your CRM.

Ownership

Every captured lead is yours. No third-party use, no pooling.

Integration

CSV export, webhook, or direct integration with your CRM (Salesforce, HubSpot, Attio, etc.) depending on the project.

GDPR compliance

Standard double opt-in, clear notice on the packaging, data retention configurable to your DPO.

Oshibori Concept, French craftsmanship and hospitality
About

Oshibori Concept

A French manufacturer of premium oshibori for ten years, Oshibori Concept supplies luxury hospitality, fine dining and high-end events. With Oshibori Media, we partner with a digital studio to turn textile craftsmanship into a measurable media category, without ever sacrificing the quality of the gesture.

Made in France
Douai workshop, ISO 22716
Textile craftsmanship
Cotton and bamboo, hand-rolled
Certified hygiene
European cosmetic standard